The process began with a mood board, capturing the golden hues of sunlight, natural elements, and a sense of calm strength. This helped set the tone for the design, ensuring that every element aligned with the brand’s deeper meaning.

The logo and illustrations carry this inspiration forward. The typography has an organic, hand-touched feel, symbolizing personal growth and connection, while the subtle starburst elements represent light, insight, and renewal. The hand-drawn details add a personal, intuitive touch—mirroring the healing journey Cinshine offers.

This brand identity is more than just aesthetics; it’s a visual reflection of the warmth and transformation that Cinshine brings to its clients.