MasMas candles
Every great design starts with a feeling, a mood that sets the foundation for the brand's identity. For MasMas, I began by creating a mood board to define the atmosphere—warm, artisanal, and rich in depth. This process helped shape the visual language, ensuring that every element resonates with the brand’s essence.
The logo itself is a fusion of meaning and form. The letters M, A, and S intertwine seamlessly, subtly incorporating the shape of a flame, symbolizing warmth, craftsmanship, and passion. The typography balances elegance and strength, reflecting the heart of MasMas: a brand that stands for authenticity, quality, and a deep connection to tradition.
This project was all about translating feeling into form—turning an idea into a visual identity that speaks without words.
